Intended audience: forex traders
Understanding Gen Xers and their Impact on Forex Trading
The term “Generation X” refers to people born between 1965 and 1979 and also, the period when the generation matured. These generations are now in their late-thirties to late-fifties and many are currently involved in Forex trading, making them an important target demographic for Forex brokers. But why is Generation X so important to the Forex market and what do they bring to the trading table?
Why Gen Xers are Important to the Forex Market?
Gen Xers, also known as the MTV Generation, are a generation that experienced the financial crisis of the early-1980s. They grew up during the start of the digital revolution and the advancement of technology, yet they have kept their affinity for more traditional investment options, such as stocks, commodities, and, of course, foreign currencies. This knowledge and experience makes Gen Xers well equipped to deal in foreign markets.
Moreover, Gen Xers are also work-oriented and such, they are adept at creating short-term, medium-term, and long-term strategies, as well as the analysis needed to make informed decisions. As such, Gen Xers bring both knowledge and seasoned skills to the Forex market.
Capitalizing on Gen Xers Knowledge and Experience
What this means for Forex brokers is that targeting Gen Xers as an audience can bring many opportunities. Gen Xers are more likely to be willing to put in the effort and research into trades and to think critically about when to enter and exit the market. Furthermore, they are more likely to find success in strategies they develop and use. Therefore, it is important for Forex brokers to understand and cater to Gen Xers if they want to find success in their broker business.
On the other hand, there is some competition from other forex trading platforms, as well as the stock market, when it comes to attracting Gen Xers. As such, brokers should be sure to present their services in an appealing way and make claim to their platform’s features and services that differentiate it from the competition.
Overall, Gen Xers are an important demographic to target for Forex brokers. With their knowledge and experience, they bring the necessary skills to find success in the forex market. In order to maximize their potential, brokers should focus on learning the Gen Xers particular needs and targeting them accordingly. Generation X Years Review
Generation X is the term used to define the generation of American citizens born between 1965 and 1980. Referred to as the ‘middle child’ between the Baby Boomers and Millennials, Generation X members have gained a reputation of being independent and self-directed. With a long, interesting history that dates back more than 30 years, let’s take a look at a review on the Generation X years.
Cultural Shifts of Generation X
Generation X were the first to experience the impact of the technological revolution as they entered the workforce in the 80s. From struggling to grow up in the wake of divorces, to adapting to massive global changes in the 90s – Generation X have seen it all. It was during these years that they witnessed mass advances in communication and transportation – from the invention of ‘instant’ messaging to record-breaking supersonic flight.
The influence of rising technology wave would have a long-lasting effect on the lives of Generation X-ers, especially those of the younger generations. The 70s and 80s saw rapid improvements in agriculture technology, prompting the development of innovative solutions, such as genetic manipulation for food production.
Generation X at Work
Generation X at work are known to be highly motivated and driven. As competition for job opportunities intensified, members of Generation X had quickly adapted to the changing working landscape and tried hard to secure jobs. They would remain loyal to their employers and be willing to work long hours to remain in good standing. They were the first to introduce more flexible work policies, such as telecommuting, which greatly contributed to their success.
At present, members of Generation X are more likely to be self-employed, as they can take advantage of the technology and resources available and control their own destiny. Thanks to the entrepreneurial spirit of Generation X, many startups have been founded by this generation, making them major contributors of new economic growth.
Generation X have certainly carved out a unique place in our history – the digital divide of the 80s and 90s may have been defining factors that shaped the lives of today’s Gen X-ers. But regardless of the hard times and roadblocks faced along the way, Generation X have emerged from their personal struggles and experiences stronger and bolder than ever before.