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How to shoot a presentation video about a company


Photo: Pavel Sadovsky, probusiness.io

One of the biggest digital marketing trends in 2022 is video. Research by the American company Cisco shows that by the end of the year, video content will account for 82% of all Internet traffic. Therefore, you need to start talking to the audience in this way right now. Moreover, in many businesses it is much more effective to show your product, solution, rather than talk about it. You can do this by creating a video about your company and releasing it on the Pro Business YouTube channel. Today it is the largest business channel in the country with over 41,000 subscribers.

Based on your request, our experienced video production team will prepare a video that reveals the capabilities of your company. This video is transferred to the customer and can be used on your corporate resources. But it will also be seen by thousands of potential customers and partners, as it will also be posted on the Pro Business YouTube channel.

By the way, about numbers. We guarantee:

  • Minimum 10k views on YouTube.
  • More than 20 thousand – audience coverage on the portal and in the Pro Business social networks.

What are the benefits of video content?

  • Increasing brand confidence. Video evokes more emotions in customers than text. Since two channels of information perception are involved in the process at once: auditory and visual. It becomes easier to build open and trusting communication with the client.
  • Coverage. Research shows that video content is shared more than text content. This increases potential audience reach and brand awareness.
  • Detachment from competitors. While your competitors’ salespeople tell every potential customer about their company and products, you can tell thousands of your prospects at once and do it in a persuasive and effective way.
  • Increase in conversion. According to research, 90% of users use videos to help them decide whether to buy products or services, among other things.

What formats do we offer?

1. “No one else”

In a video up to 1 minute long, we talk about a new technology that has been introduced or developed by your company. The advantage of this format is nativeness. The video tells about a new development, while information about your company is neatly integrated into it: location (production, office), developers’ comments, technology overview from specialists. In parallel, text subtitles appear on the screen, which tell about the benefits of your solution.

Example:

Attention! You have JavaScript disabled, your browser does not support HTML5, or an older version of Adobe Flash Player is installed.

Filming Timing: 1.5-2 hours depending on the number of people involved in the shooting.

Accommodation: Pro Business portal and social networks: YouTube, Tik_Tok, Instagram, Telegram, Facebook.

Implementation period: up to 7 days.

Price: 3600 Belarusian rubles (including VAT).

2. “Meet us”

This will be a full-fledged video story about your business: how the idea of ​​​​creating it appeared, what were the stages of implementation, investments, what difficulties did you encounter and how did you overcome them. The 2-3 minute video will be divided into two parts:

  • Blitz interview with a business owner.
  • A tour of the company to show viewers how a business idea turned into a reality.

Example:

Attention! You have JavaScript disabled, your browser does not support HTML5, or an older version of Adobe Flash Player is installed.

Filming Timing: 2-3 hours (interview + sightseeing tour).

Accommodation: Pro Business portal and social networks: YouTube, Tik_Tok, Instagram, Telegram, Facebook.

Implementation period: up to 7 days.

Price: 4200 Belarusian rubles (including VAT).

Get closer to your audience with Pro Business video tools!

For any clarifying questions, you can contact our manager Alexey Sevostyan at +375 25 934 1445 (Telegram, Viber). We will help turn your idea into effective video content.



My profession is a journalist, but my hobby for 8 years has been studying Forex investing and trading. During this time, I managed to gain extensive experience in investing and trading cryptocurrencies and double my capital in the Forex market. To be the author of this magazine, the site owners invited me to participate in one of the 2020 trading webinars, and I will try to reveal the most relevant crypto market news for you.

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